The Loginom platform website

StrategyDesignFront-end DevelopmentBack-end DevelopmentDrupal

Loginom Company develops products and solutions for data analysis. Its flagship product is the Loginom platform, a universal analytical platform.

Until 2018, Loginom Company was known as BaseGroup Labs. When BaseGroup Labs released Deductor 6.0, a new version of their analytical platform, it was renamed to Loginom and the company itself to Loginom Company.

We developed the original BaseGroup Labs website. After several years of successful collaboration we had a deep understanding of their customers, target audience, business needs and specifics. It made researching information for the website easier and cut down the whole preparation stage. 

On January 25, 2018, the Loginom platform was publicly released and the new website went online.

It provides information about the platform and services offered by Loginom Company.

The Loginom platform has several editions, for different business needs and types of business. Apart from commercial versions, Loginom Company offers an Academic edition for students and analysts to learn how to work with the platform. Loginom Academic can analyze relatively small volumes of data and doesn't have cooperation mechanisms. It is free to download.

The website has detailed information about the company’s customers and their testimonials.

Loginom Company offers two partnership programs: for businesses and higher education organizations. 

Business partners get discounts on software and consulting services for their projects. 

The partnership program for higher education establishments organizes events for students and provides them with free training in subjects related to data analysis, as well as free licenses for Loginom software and access to their online training center. Over 100 schools in Russia, Belarus, and Ukraine participate in this program.

The Blog

Just after the website was launched, the blog was simplistic and boring. It was merely a steam, or “waterfall”, of content. With this approach nothing really grabs the reader's attention, because all posts blend together. Besides the blog’s look and feel, there was another issue: editors couldn't pin and highlight important posts that shouldn't get buried under new content. 

We solved those problems by making the blog home page look like a website of a small news agency. There are the most important news, a general content feed, and special blocks: Recommended and Popular This Week. We also introduced sections for different topics.   

Simple text web pages often require only basic styles that include, for example a couple of headers, a paragraph, and an image with a caption. However, the Loginom website has more complex content, so styles should also be more sophisticated.

We carefully designed and implemented tons of styles, so that editors could create content as fast as possible:

All these styles, including large tables, are available and displayed properly on mobile devices. 

Here is an example of a blog post. It has two types of blocks with highlighted text, two types of tables, numbered and non-numbered lists, and several types of images.

The blog home page and an example of an internal page (abridged versions):


Visitors can register on the website and create user profiles. Users can fill in all the information necessary for professional networking.

The website also has user roles for setting different access privileges. 

For example, content for business partners is available in a partner portal, which only users with corresponding roles can access. 


Newsletters are mailed automatically: according to a schedule, relevant content is collected and sent to subscribers. Newsletter parameters can also be set manually, for example, to include content published within a certain time span.

Admins can create newsletters, using admin panel. They can present content as a feed of blog posts or customize it with the visual editor.

Another function is viewing main parameters of newsletters and campaigns, such as number of subscribers or open and click rate.

Integration with Amazon Web Services

Loginom Company often has to upload large files. However, the web server and Drupal modules don't allow for that. We developed a mechanism that solves this problem. The editor can upload files of any size through admin panel and publish them immediately. This solution works using Drupal combined with Amazon S3 cloud storage services.


Loginom Company organizes many events, forums, conferences, and online workshops. All of them need registration forms. The website also has standard forms for feedback, tech support requests, and so on. With Drupal, editors can create, configure, and publish different forms without involving developers.


The Loginom website is the core of the company's publicly available web infrastructure. Among other tasks, we developed an API that interacts with other projects and services by Loginom Company as well as third-party solutions.